status: Apple reviewed the app… it’s now live!
Splitorama is live. Apple disallows trade marks in titles and subtitles so I had to remove Instagram from the subtitle:
Specifically, your app name or subtitle included the term, Instagram.
They also found a bug which left the user stuck on a white screen… I’d missed this because I hadn’t realised that iPads show iPhone apps at such a low resolution the buttons had disappeared off the bottom of the screen. Sooooo many platforms and screen sizes.
The review process seems pretty straight forward, and quite fast (at the moment). The reviewers seem to use iPads to test the apps even though they are designed just for iPhone.